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What is eCommerce

global strategy and communications, Devatium.com

In the 21st century, the skyrocketing growth of eCommerce around the world is unstoppable, with double or even triple-digit growth seen annually. In the next few years, it is expected that the growth of this internet commerce will significantly increase like never before with all the current and emerging set of technologies.
By giving your business an online presence, you can boost your brand awareness and gain the credibility you need to attract more potential customers. So, whether you run a huge company, own a start-up business, or work as a freelancer, not having an online presence can be incredibly disadvantageous for you.

Benefits of eCommerce

Wider Market Reach

Businesses can benefit from internet commerce by allowing them to build long-term and profitable relationships with their customers and potential clients through online public relations efforts. It also offers businesses a whole range of opportunities to increase their product ranges to generate more sales in a cost-efficient manner.

Overcome Geographical Limitations

Unlike the traditional local stores, where you can only do business in your physical location, eCommerce allows you to sell to your customers without being bound by geographical limitations. With the combination of a physical store and an eCommerce website, the whole world can be your playground.

Lower Costs

Running an eCommerce website is less expensive than a traditional local store, where you need to pay for rent, electricity, store decorations, maintenance, and other bills. You can also reduce the overhead cost in many areas, such as telephone calls, supervision expenses, document preparation, etc.

More Satisfied Customers

Over the past few years, more and more consumers prefer shopping online instead of traditional stores because it gives them the ability to shop 24/7 with access to products that are sold in other countries and it also allows them to compare prices of various goods and services.

Types of eCommerce Business Models

Business to Consumer (B2C)

This refers to the strategies and tactics companies use to promote their products and services for consumers to use in their daily lives. Businesses can benefit from B2C eCommerce by increasing their market reach and acquiring more revenue from consumers who prefer to shop on the internet.

Business to Business (B2B)

This business model focuses on selling products or services to other companies. The B2B portals of eCommerce includes larger orders and provides more security during the sales process.

Consumer to Business (C2B)

This represents a complete reversal of the traditional eCommerce model, in which consumers create value for the businesses. Businesses can leverage the influence and network of their consumers in order to provide better products and services.

Consumer to Consumer (C2C)

This business model enables commerce between private individuals, where they can trade with each other. People benefit from C2C since transactions are made without commission fees.


Ecommerce is one of the most powerful online tools which can help your business grow and glow across the globe. It offers a whole range of opportunities, from marketing opportunities to increase your product ranges to generating more sales and with an optimized and well-developed website, which contributes to the overall success of your business in this technology-dependent generation.

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